About Us

Established in 2008 by a former Service Engineer from the Plant Hire industry, RICO Europe has grown to become one of the leading UK Filter suppliers, specialising in all types of filtration.

During Chris Rico’s time as a Service Manager for one of the UK’s leading providers of Access & Tele-handlers, it became apparent there was a niche market for a new type of filter supplier to supply the service such as we do today.

Going above and beyond, we’ve been adding value to our customers businesses.

Initially the company started by selling one type of fuel filter, the most common inline fuel filter.

A Qty of 10,000 was purchased and sold in relatively small quantities initially to contacts Chris already had within the industry and the remaining were sold via e-commerce facilities online.

After three months of successful trading, RICO Europe became a distributor for Baldwin Filters.

Chris left full time employment now fully committed to RICO Europe.

Concentrating heavily on filter application information, identifying filters for machinery, creating filter service kits and introducing new suppliers.

After working from home for the first two years, we were now ready to move to in to our first warehouse.

Years of hard work and research identifying filters for machinery, creating filter service kits and introducing new suppliers meant we were ready for expansion!

We moved into a warehouse at Royal Oak Industrial Estate in Daventry which gave us 1,200 SQ FT.

In 2014 Rico Europe Launched its own brand of filters: RE FILTERS.

Initially with 30 items, increasing year on year, today we have over 400 products in our own range.

Through our strong network of manufacturers and trusted partners we’ve been able to develop reliable and trustworthy filters fit for a wide range of industries.

With the addition of our own brand of filters and being appointed distributers for other leading filter manufacturers, we were ready for further expansion!

In 2016 RICO Europe relocated to a 3,500 SQ FT premises at Drayton fields industrial estate in Daventry, UK.

In 2017 RICO Europe was appointed distributors for Donaldson Filtration.

Donaldson have been solving complex filtration challenges for over 100 years.

The business invested heavily into a state of the art ERP system to effectively manage a large proportion of the key internal business activities. 

Ultimately increasing warehouse productivity, stock levels and customer service.

RE Lubricants was introduced into the product line with a range of oils suitable for heavy machinery.

Appointed distributors for HIFI Filter

In 2019 RICO Europe was appointed distributors for HIFI Filter.

HIFI Filter have been specialising in filtration for mobile equipment for the last 40 years.

Despite the global pandemic the business remained busy throughout. 

Supplying filtration to a variety of key workers in key industries.

Stock levels have increased vastly to keep up with customer demand.

Introduced and implemented the RE Fleet manager, a free tool for customers to use assisting them in managing a variety of aspects for servicing their fleets.

Introduced Rubber tracks and final drives as new product line for a range of excavators.

RICO Europe relocates to heartlands business park

Following further growth and the distribution of multiple manufacturer’s filter products we decided to move into a larger premises!

In 2021 RICO Europe successfully moved to a 9,000 SQ FT new warehouse in Heartlands Business Park in Daventry.

RICO Europe Employed a Digital Marketing Manager to help improve customer relations and further expand our digital presence within the industry.